Do you want to become a household name? Are you striving for prime time? Successful public figures wear the brand and personify their unique value proposition naturally. Whether its at Starbucks at 6am, the grocery store or the dry cleaners on Saturday morning, successful brands realize that they are never truly “off duty”. This is a clip of my recent appearance at the National Publicity Summit In New York City. I am speaking to an audience, many of whom I had the pleasure of working with prior to this “Meet the Media” event, sharing my insights on the power of creating a durable brand. I focus on the importance of “living your brand” 24/7 even in when you are not in “work mode” and suggest that creating your best image is something to consider no matter where you are going because serendipity creates opportunities that can catapult your career anytime and anywhere.