The Today Show: Your Personal Brand Equation
How You Look + How Your Speak+ How You Act = Your Personal Brand
Whether you are aware of it or not, you DO have a personal brand. Your brand is the totality of how others experience. Although a first impression is based almost entirely upon your visual grammar (how you look), the collateral pieces (what you say and how you act) will quickly solidify your persona in people’s minds. If you are unsure of how you come across to the public, ask a friend, a family member, a client, a coworker and your partner to describe your brand. Take notes! It will definitely be an eye opener. If the commercial you are presently starring in is very different from the one that runs in your head and heart, it’s time to take a good look in the mirror and decide who you want to be when you grow up. Create a brand that is authentic, dynamic and truly YOU!