It is one thing to write a book. It is quite another to be able to articulate that information in a dynamic and effective manner on camera in a 3 minute segment. It is crucial that you know your information inside and out in and can have a conversation without notes.
Being an expert has its responsibilities. It is important that you are versed in trending topics that pertain to your expertise. Check the major news outlets on a daily basis. Contribute your insights and opinions through social media outlets. Have an opinion that matters. Pitch your insights to the media. Begin on the local level. Engage, Empower, Educate and Entertain!