KNOW YOUR STUFF! Knowledge is power. Master your platform.

KNOW YOUR STUFF! Knowledge is power. Master your platform.

KNOW YOUR STUFF! Knowledge is power. Research your topics daily. Master your platform. Watch your competition and create your unique viewpoint. Know your materials so well that you can you can be interviewed in your sleep. Walking the walk and talking the talk will give you confidence and prevent nervousness. Talk in sound bites. Never memorize-simply believe that you are the expert and have the facts to back it!

It is one thing to write a book. It is quite another to be able to articulate that information in a dynamic and effective manner on camera in a 3 minute segment. It is crucial that you know your information inside and out in and can have a conversation without notes.

Being an expert has its responsibilities. It is important that you are versed in trending topics that pertain to your expertise. Check the major news outlets on a daily basis. Contribute your insights and opinions through social media outlets. Have an opinion that matters. Pitch your insights to the media. Begin on the local level. Engage, Empower, Educate and Entertain!